Great way to find warmth
We use 6sense to better understand how we are reaching out to an account, if there is any interest, and who we should be reaching out to. …
Overview
What is 6sense?
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…
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Popular Features
- Account identification (14)8.080%
- Behavioral visitor segmentation (13)8.080%
- 3rd party intent signals (15)7.979%
- Downstream intent signals (14)7.474%
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What is 6sense?
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and…
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What is 6sense?
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.
6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.
6sense Videos
6sense Integrations
6sense Competitors
- Demandbase One
- ZoomInfo Marketing
- RollWorks
- Foundry ABM
- Metadata.io
- pharosIQ
- Terminus
- Dun & Bradstreet
6sense Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
6sense Downloadables
Frequently Asked Questions
Reviewers rate Standard visitor segmentation highest, with a score of 8.5.
The most common users of 6sense are from Mid-sized Companies (51-1,000 employees).
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(294)Attribute Ratings
Reviews
(1-25 of 64)Companies can't remove reviews or game the system. Here's why
April 17, 2024
Great way to find warmth
We use 6sense to better understand how we are reaching out to an account, if there is any interest, and who we should be reaching out to. It gives us insight into who is engaging with our emails, other content, and helps us understand the level of interest. If there is a high level of reach and they are showing interest and are in a buying state, there is a higher probability that we will be successful in the account.
- They do a good job at tracking engagement with the different interactions an account has with your company.
- They can help you identify possible target personas and specific contacts.
- They also can help track your reach within an organization and help you determine if a customer is in a buying stage.
- They could provide more training materials
- Having more alerts or triggers of particular customer engagements would be nice.
September 21, 2023
Great intent and predictive marketing and sales tool.
I use 6sense as a predictive analytics and account-based marketing platform to identify high-potential accounts, personalize marketing efforts, prioritize leads, and align sales and marketing teams. I use 6sense to identify accounts most likely to convert, enabling targeted marketing campaigns and content delivery to increase conversion rates and ultimately drive revenue.
- Integrated software that brings scoring directly to sales users.
- Intent insight that helps with content personalization.
- Account-based advertising.
- Skepticism on where the views/searches are coming from
- There are errors/glitches but they have great support to help.
- Can be slow at times.
- User experience in the Salesforce dashboard isn't as nice as the main interface.
September 18, 2023
6sense Review - One year into it
We have 2 divisions using 6sense (out of 4). Marketing had been considering an ABM solution but originally the plan was to make the decision within a year. Then our Customer Success team came to us and started talking about CDP data. We investigated 3-4 different platforms and narrowed our choices down to 2. We had a plethora of reasons we wanted to look at data in aggregate - our CRM and MAP systems while operating together, did not have data centralized in a fashion that was able to create reports or gather full information from both, marketing wanted a better understanding of which organizations were visiting our websites, and we wanted to be able to provide our sales team with additional insights on accounts beyond what we knew at that time.
Generally speaking we wanted to:
1. Be able to better target advertising and marketing messages based on interest
2. Help sales more effectively approach colder accounts with information that would help them get net new customers
3. Begin working on a move to ABSM across the organization
Generally speaking we wanted to:
1. Be able to better target advertising and marketing messages based on interest
2. Help sales more effectively approach colder accounts with information that would help them get net new customers
3. Begin working on a move to ABSM across the organization
- Unlimited keywords - our organizations target a LOT of things so allowing us to segment, group, and identify a lot of keywords is particularly useful.
- Provide insight to sales in a simplified manner - a few solutions we looked at the data was too hard to read or understand.
- Segmenting - allowing us to create data based on demographic, geographic, or intent data as well as model-based data is great.
- Onboarding - the team met with the right people at the right time and kept us all informed before launch.
- Sales Alerts - could provide more information, allow for more orgs to be identified, creating them based on keywords is beyond challenging as I cannot use keyword groups and instead must add each keyword manually.
- Geographic areas - would love to be able to provide one zip code for a segment and ask for a radius of 20,50, etc miles around it, or even just ask for the geographic area relative to a specific city (DC Metro area, as an example)
- RevCity/User Community - it's good and a nice start but the system doesn't provide reminders regularly to go check it out. Most of the posters tend to be 6sensers, and several questions can go unanswered.
September 12, 2023
Lighting up our funnel with 6sense data
We use 6sense (like most) to identify the 'who' and 'when' at accounts in our Target Account List. It helps our Sales and Marketing team be more efficient and to have complete clarity in which accounts, which people, what timing. We use 6sense across a buyer journey and is well loved and utilized by our AE's, SDR's and Marketing Teams.
- Improve pipeline quality
- Empower Sales/Marketing in actionable decisions
- Provide the deepest transparency in accounts
- Help create TAL Segments
- Integration via Outreach is great - but we need more folks at 6sense who can train/coach sellers on how to use it.
- 6sense dashboard can be overwhelming for leadership or newbies, a watered down version would be helpful for those who are not frequently in the weeds
September 12, 2023
If you like revenue, 6sense is for you.
We use 6sense to identify the right accounts and focus our efforts to be both efficient and effective. On the marketing side, this means running a series of campaigns to a hyper-targeted set of accounts based on parameters such as buying stages, industry, topic of interest, etc. and matching the offering and language to the needs of those accounts. On the sales side, we use the data available to make sure sales is focused on the accounts most likely to open an opportunity so they aren't wasting time on accounts that simply aren't ready to talk to sales. Through the Sales Intelligence platform, they can also acquire contacts recommended by 6sense based on the intent data. Imagine if ZoomInfo's intent capabilities did CrossFit. That's Sales Intelligence.
- Product support: They are constantly adding new features and innovating.
- Customer success: Everyone who uses the platform internally is in a customer-facing role and there is a massive amount of self-service and regularly-scheduled live training available.
- Orchestration: We are able to orchestrate account and content acquisition with ease to add Qualified accounts to our CRM and kick-start contact acquisition for sales.
- Advertising: The advertising capabilities continue to grow. You can retarget individuals as well as run several different types of banner ad campaigns. They also recently added in-platform support to create LinkedIn campaigns.
- I would love to see nested folders in the segment creation and campaign folder structures.
- Our sales team would like to see a contact reporting hierarchy.
- Please make it so we can export list names as a field into Salesforce or export a list to a campaign. Our sales team would like to be able to easily add their exported list to a Groove campaign. Alternatively, a Groove integration would be even better.
September 11, 2023
6sense is worth it!
Proactive intent-based advertising campaigns, weekly insight into hot accounts, and segmentation for research to inform outreach. We have limited BDR resources so we need to make the most out of every message sent. Having the tracking to de-anonymize site traffic means we can start to get a better idea around who is in market and actually engaging.
- Intent keywords and interest signals
- De-anonymizing website traffic
- Launching digital campaigns
- Providing some baseline recommendations for account-level metrics
- Sometimes ads are rejected without clear reasons why
September 11, 2023
THE only ABM tool you should consider
Account based marketing tool. Buyer Purchase Intent capture. Contact purcashing. Data enriching
- Keyword research and web visits
- Predictive analytics
- Data enrichment
- New SI a bit buggy
- Technographics not quite accurate
- Predictive analytcis would be better if it was slightly editable
- Contact recommendation editing
August 03, 2023
6sense does what it says!
We use 6sense to specifically target companies that are high priority. We also utilize 6sense to deanonymize site visitors and lead scoring for our sales development team. This allows are Sales Development Representatives and Account Executives to work together to target companies AND users that have shown purchase intent with our products.
- Predictive Data
- Banner Ads
- Reporting
- Training
- Notifications
- Further integrations
April 04, 2023
Simply amazing
6sense has been essential in helping my organization address key business problems by identifying high-value prospects and providing real-time insights into customer behavior. We use the platform across our marketing and sales teams, and its integration with other marketing tools has streamlined our processes and improved our productivity. Overall, I highly recommend 6sense for its advanced features and ease of use.
- 6sense's account-based orchestration capabilities are top-notch.
- 6sense's predictive analytics capabilities are incredibly powerful.
- 6sense seamlessly integrates with other marketing tools, such as Salesforce, Marketo, and Eloqua.
- Although 6sense integrates well with many marketing tools, there are some gaps in data integration with certain systems.
- While 6sense's user interface is user-friendly, the platform's capabilities are complex and may require additional training and onboarding for new users.
- While 6sense's dashboards and reports are customizable, there are limitations to the level of customization available.
March 13, 2023
helpful but frustrating
Our organization uses 6sense to leverage in-market accounts that are in decision and purchase based on their search keywords. We also use 6sense to build out existing accounts and find new contacts.
- Ability to find in-market accounts
- Build out accounts with decision makers
- Finding contacts that have viewed or searched particular keywords or items on our website
- Often, the contacts that I acquire are no longer at the organization. As a user, I end up having to leverage our other tools (i.e., LinkedIn Sales Nav) to verify current employment status before reaching out.
- Often, hot accounts (6QAs) are triggered as 6QA status when they click on newsletters or marketing emails. This may be how we are set up within our organization but we need help prioritizing true "in-market accounts" vs just accounts who have clicked on our marketing emails.
- There needs to be a better way of prioritizing accounts within 6sense. Also, the "recommended actions" tab often does not load within my SFDC.
January 17, 2023
Great data, the worst UX/UI out there
Score 6 out of 10
Vetted Review
Verified User
We use it for data enrichment, ABM marketing, marketing analytics, and better ad targeting.
- Marketing analytics
- Better filters for ad targeting
- If you don't use Salesforce, Hubspot, or Salesloft, you would have to do a lot of things manually. For some reason, in my experience, they don't let you use their API to enrich data if you don't use one of the CRMs mentioned, which makes no sense. In my opinion, their UX/UI is likely the worst I've ever seen, somewhere very close to SalesForce. A lot of things don't make any sense and those that do, still work unexpectedly sometimes. Like if you decide to upload a list of companies, you would have to specify which countries they operate in (no idea why), however, if you do this using the interface, you don't have to specify the countries, lol. All they do to help with this is provide an Excel file with Macros that do some matching of countries to company name and websites and output a huge list that you'll have to break up into pieces, because 6sense won't let you upload more than 25k lines. I feel this is likely the main reason they don't let you use the product prior to signing the contract. In my opinion, it's a terrible experience.
December 15, 2022
6sense - driving sales & marketing alignment!
Use 6sense to run account based marketing campaigns, align sales + marketing teams, and help sales team uncover sales intelligence on accounts.
- Platform is intuitive/easy to use within Salesforce
- Account team is really responsive, supportive and helpful
- Platform is intuitive/easy to use to run marketing campaigns
- Advertising campaign reporting within 6Sense platform (ability to see this across multiple audiences)
- Advertising campaign capabilities within 6Sense platform (ability to target/exclude multiple audiences or update audiences post campaign launch)
December 01, 2022
Great tool to find new prospects and companies!
I use 6Sense to see how engaged members of businesses are with the content my company sends out, to determine a plan of action in how to connect with their team, and more.
- Statistics on email opens and website visits
- Organization of decision makers at companies
- Reports on Intent activities of companies
- Users who unsubscribe to marketing emails should not improve Buying Stage rankings
- The 6Sense Dashboard in Salesforce should not be so clunky
- The 6Sense Dashboard should do better at accurately reporting data within a user's sales territory
November 30, 2022
6sense | Setting the Standard for TOF Visibility
6sense gives us great visibility into TOF Account activity. Allowing my prospecting team to make informed decisions for outreach.
- Customizable keywords
- Timeline View Iframe
- CRM integration
- Ad naming conventions/uploading
- Bulk changes
- Campaign Templates
November 04, 2022
6sense, predicting what could be
6sense helps me keep an eye on activity within my client portfolio and alerts me when my clients are looking for new solutions which means new opportunities.
- Provide insight into my clients' searches and interests
- Keep me informed when clients are looking for an alternative provider
- I need all my information within my CRM
- I need to be able to customize my own key words instead of going to an admin
- Sometimes it's too much information
November 01, 2022
Solid tool
Score 8 out of 10
Vetted Review
Verified User
Great intent tool to guide SDRs and AEs to go prospecting into the right accounts in a timely manner. It's overall a good solution, and we've sourced some strong opportunities for it over time. Likewise, it's also a good tool to review around renewal time for customers to see if those accounts have been searching any of your competitors.
- Intent
- Prospecting
- Renewal
- Occasionally I find the data to be misleading, and some accounts will perpetually show to be in a buying cycle.
- Universities pop up often, but it's typically just students looking at tools.
October 31, 2022
6Sense help sales and marketing
6Sense helps us identify top accounts, and highlight what information prospects are engaging with. We use it to better understand target accounts and buyers, and align with our sales process.
- Identify top accounts
- Identify prospects to engage with in a more strategic way
- Mobilize on a strategy to better attack account plans
- I wish there was a way to click into accounts from the dashboard without leaving it
June 28, 2022
Look no further, 6sense is here!
Mainly for prospecting and researching medium business clients. I work in the cybersecurity industry and our company introduced this resource last year to help with research, client contact information, what products they currently use, and what organization. I am still fairly new but it seems very helpful and I have seen some success initially. I look forward to using it more efficiently and hitting my quota. I highly recommend 6sense to any small, medium, or large firms that are looking for a good marketing resource. Look no further!
- Accurate data
- Simple to use
- Functionality
- Efficiency
- More training
- Add more features
- More support
June 28, 2022
6sense for health tech startup
We use 6sense to support both marketing and sales functions within our revenue organization. 6sense allows us to specifically target and track activity within target accounts as well as identifying other accounts that are in-market for our services. Using this data, we advertise targeted messaging to prospects in order to drive awareness and demand before passing these accounts to our sales team for outreach. The data 6sense provides has dramatically improved both marketing and sales' ability to drive pipeline and revenue.
- Advertising is exponentially more targeted and strategic with 6sense.
- The sales teams have deep insights into behavior, which informs their outreach and strategy.
- Reporting.
- Cleanliness of data in their systems.
- Integrations could be more robust.
June 20, 2022
6sense delivers!
We use 6sense to dictate how we should spend time on outbound prospecting as well as who to target writhing and organization and what messaging to use for that organization based on they intent data by personas. 6sense helps my team prospect better and gives stronger, more resonating messages to prospects.
- Intent data.
- As segments.
- Persona messaging.
- Daily alerts.
- Segment reporting.
June 17, 2022
Account Executive
Great for people who has a lot of accounts who interact with your site and set alerts for engagement. It has been super helpful in understanding where to spend your time. Great for aligingin markeitng and sales.
- Usage alerts
- Site Engagement
- More detailed reporting
- Levels of Alerts
June 14, 2022
Streamlines and Automates My Creepiness Factor
Score 10 out of 10
Vetted Review
Verified User
We utilize 6Sense in conjunction with Salesforce and Outreach to identify buyer activity around interest in accounting automation. Our business problem is finding solid leads that are not a waste of time, as a means of limiting cold calling and having a more valuable talk track.
- Scoring persona to identify hot leads
- Layout and ease of use
- Integration with other cloud based software
- I would love a link directly to the contact record in Salesforce
- I would love a link directly to the contact in Outreach (we can create a sequence, but id love to connect to the contact record)
- Tutorials
June 14, 2022
My 6senses are tingling
We use 6sense to support our ABM sales strategy. It is currently being used by all our Account Executives & SDRs/BDRs. It's helped us key in on which target accounts to prioritize and identify specific accounts that may be in the purchasing stage for a solution. By being able to see what particular web pages anonymous site visitors are looking at, we're able to better tailor our outreach to the right people with the right message.
- Identify accounts with high purchasing intent
- Identify specific people who are looking at our website
- Ad coverage to our target accounts
- I find that 6sense data isn't always accurate
June 14, 2022
Empowering Sales
6sense powers our entire prospecting process. Marketing leverages the tool so we understand who is in the market and a strong or moderate fit as a buyer of our tool. We then leverage the ads to continue to drive awareness and action. We focus on advancing buying stages. Once a 6QA field marketing works with our sellers to focus on these accounts that are in the market, we target them for our initiatives. The outreach is much more effective over a cold call.
- Bubbles up accounts that are in market
- Display Ad functionality
- learning what accounts are the best fit based on our own data and wins
- Would love if the maps showing where activity is happening could get more granular, at least to state, ideally to city
June 14, 2022
Let 6sense do the work for you!
I use 6sense in my day-to-day operations when it comes to identifying potential clients. 6sense does a great job of identifying traffic not only to our website but those organizations that are searching keywords that our company has set up. I also utilize the platform to identify the various buying stages of the potential customer. The breakdown that 6sense provides is excellent for helping to identify this. I think if the platform could be improved, it would make an effort to identify what types of people are accessing our website. By this I mean is it merely someone doing research, or is it a true decision-maker who is searching us.
- 6sense does a fantastic job identifying keywords that potential customers are searching for.
- 6sense is beneficial in the sense that it shows the various buying stages their potential customers are in.
- 6sense makes it easy to upload potential client lists that make it easier for me and my team to identify key accounts.
- 6sense makes it easy to download reports that can be shared with partners.
- 6sense could do better at identifying the operational status of the potential customers.
- 6sense platform could have better training on their help page to help their customers learn.
- 6sense is a little difficult to navigate around when someone is new to the platform. They could make the dashboard a little easier to navigate.